Advanced Analytics


VPMR has the ability to utilize a wide range of advanced analytic techniques in almost every application. Analytic tools utilized address your unique business issues.

Techniques

  • Mapping
    • Multi-Dimensional Scaling
    • Correspondence
    • Quadrant Analysis and Strategic Performance
    • Gap Analysis
  • Principal Components Analysis
  • Clustering
  • Stated vs. Derived Importance Analysis
  • Conjoint / Discrete Choice Analysis
  • Simulation Modeling

Applications

  • Product Development
  • Reformulation
  • Pricing Studies
  • Forecast Studies
  • Market Segmentation
  • Positioning
  • Messaging
  • Attitude & Usage Studies
  • Tracking Studies
  • Among others