Qualitative Research


VPMR develops a methodological approach optimally suited for our client's research objectives.

Qualitative Methodologies

  • Focus Group
    • Central Location
    • Telephone
  • In-Depth Interviews (IDIs)
    • Central Location
    • Telephone
  • Hybrid Telephone/Internet
  • In-office Interviews
  • Conventions

Applications

  • Exploratory Market Opportunities Assessment
  • New Product Development
  • Clinical Investigator Feedback
  • Reimbursement and Payer Research
  • Promotional Development Research
    • Product Positioning
    • Brand Name / Logo Testing
    • Message Testing
    • Concept & Detail Aid Testing
  • Compliance & Persistency
  • Package Design Testing
  • Patient Case Studies
  • Company / Brand Image
  • Among others